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Web Analytics

November 21, 2013  |   Posted by :   |     |   Comments Off on Web Analytics»


Definition: The analysis and reporting of web site traffic.

What This Means: Web analytics software measures such concrete details as how many people visit a site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched to get to the site, how long they stayed on a given page or on the entire site, what links they clicked on and when they left the site, etc. The data is used for decision making.


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